OUR APPROACH
Market Entry & Internationalisation
Expanding into new markets is one of the most powerful growth levers, but also one of the most complex. Success depends on more than opportunity; it requires deep market and regulatory understanding, local adaptation and stakeholder communication.
Qienda is based in Ireland, bridging North America and Europe with EU access, UK proximity and a trusted business environment.
Why international market expansion often fails
International growth is complex, and many organizations underestimate the risks of entering new markets. Common reasons market entry strategies fail include:
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misreading customer demand and competitive dynamics
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insufficient localization of products or services
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regulatory and licensing barriers
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weak partner selection
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lack of execution governance
Academic research confirms that withdrawal from foreign markets is a frequent outcome when companies expand without adequate preparation. This is why feasibility studies and structured market entry planning are essential before investing significant resources.
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Our services
Example Use Cases
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Entering the EU for the first time from the Middle East or US
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Expanding from Western Europe into CEE markets
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Launching a regulated fintech or healthcare service
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Finding local distributors or public-sector partners
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Structuring operations for tax + compliance efficiency
Expansion Timeline
Type of Engagement
Duration
Our geographical scope
North America
Expansion into or from North America requires alignment with highly competitive commercial environments and complex regulatory frameworks, including SEC/FINRA oversight, sector-specific compliance (e.g., HIPAA, NIST) and transatlantic treaties, such as data governance under the EU-U.S. Data Privacy Framework.
European Union
Although the EU provides single-market access, entry remains fragmented due to national differences in licensing, tax and labour regimes. Key frameworks include MiFID II, PSD2, NIS2, and CSRD, with varying national supervisory authorities.
United Kingdom & Overseas
Post-Brexit divergence introduces distinct UK requirements under FCA/PRA supervision and UK GDPR. In addition to mainland Britain, expansion structures may involve jurisdiction-specific considerations across Crown Dependencies and British Overseas Territories, which often serve specialized roles in structuring.
DACH Region
The DACH (Germany, Austria, Switzerland) region is characterized by high regulatory rigor (e.g., BaFin, FINMA), conservative procurement cycles and complex industrial value chains. Market entry typically demands deep localization, strong credibility positioning and structured compliance, particularly in sectors such as infrastructure, financial services and advanced manufacturing.
Central & Eastern Europe
Markets such as Poland, Romania, Hungary, and the Czech Republic combine strong growth potential with region-specific dynamics: evolving regulatory environments, state-linked corporate ecosystems and cost-competitive operating structures. Successful entry requires localized partner-driven execution models.
Unlock your Potential in CEE
With an average GDP growth of 2.6% in 2025, CEE represents one of Europe’s most dynamic growth regions, combining strong macroeconomics with an increasing strategic role across manufacturing, technology, infrastructure and services. They continue to attract foreign investments thanks to their talented human capital, competitive and expanding consumer and industrial demand.
Qienda supports organizations entering and scaling across CEE through end-to-end advisory. With the right strategy and local execution approach, CEE offers a powerful platform for sustainable European growth and competitive expansion.
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